BARBIE x VANS
Role: Sr. Producer
Navigating girlhood means pushing boundaries in a world of rules, inspired by icons like Barbie who prove girls can do anything.
Our 'Girlhood' campaign, a nod to Barbie's limitless universe, celebrates feminine individuality. Teaming up with diverse models and drawing inspiration from Greta Gerwig's cinematic surrealism, we captured the 'Real World' versus 'Barbie World' vibes.
In collaboration with photographers Anna Koblish and Parker Hao, along with the production support from Florence, we brought this vision to life. To spread the word, Vans joined forces with influencers, sharing custom seeding kit boxes to fuel excitement and conversations around embracing diverse expressions of girlhood.
