Role: Sr. Producer
Vans wanted to stand out amongst the corporate rainbows consumers have grown numb to seeing each June. So, the Vans Creative Team created a nuanced and authentic campaign to represent the diverse Queer community better.
The 'Together As Ourselves' campaign speaks to individuals and what makes them unique. We collaborated with Tegan & Sara and their foundation, the Poet, artist, and legend Tyris Winter, and musical artist and playwright Kae Tempest to share their story and design their collection at Vans.
As the lead creative on this campaign, I oversaw creative ideation amongst the team, spoke with illustrators to collab with, worked alongside the photographer to capture imagery at the shoot and make sure our marketing partners were happy with content capture, manage the team to make sure all visual and copy assets tied back to the campaign, and worked with artist partners to share their work with the world.
The work was utilized across web, social, artist partner channels, in-store channels, and a unique in-store gallery experience.
