MTE CROSSPATH

The Crosspath campaign was built as a global visual study of movement, terrain, and the Off The Wall lifestyle in motion. Shot over multiple months across Tokyo, Paris, Newfoundland, San Francisco, and beyond, the work followed Vans athletes through the environments that shape them, from dense city streets to remote natural landscapes.

Rather than frame the shoe as a static product story, the campaign captured Crosspath in action: adaptable, lived-in, and ready for wherever the day led. The scale of production reflected the ambition of the launch, bringing together athletes, crews, and locations across continents to create a body of work that felt expansive, grounded, and true to Vans’ culture of creative exploration.

01 / CAMPAIGN FILM

TOKYO

PARIS:

NEWFOUNDLAND:

SAN FRANSISCO:

02 / SELECTED STILLS

CREDITS

Producer: Max Rubins
Creative Director: Jordan Minardi
Production Partners:
- Rlswyze
- Othello Grey
- Oli Gagnon
- Harry Hagan
- Mikaela Kautzky
- Michael Cukr
- Mike Pham
- Beau Roulette
Editor: Jono Gaughan
Retoucher: Will Copeland