Snapchat - Crying + Shook Lens Viral Moments
Role: Lead Producer
Viral moments need promotion too! As both the Crying and Shook Lenses built momentum across the Internet, we created :30 spots to help promote the use of the lenses + provide attribution to Snapchat. To do this, we collated some of the most popular user generated content across the internet to show the best of highlights.
Crying Lens Viral Moments - :30 Spot
Shook Lens Viral Moments - :30 Spot